Filing guides

Form ADV explained: lookup, Parts 1 and 2, and disclosures

Form ADV connects an investment adviser’s identity, business and disclosures. Read the right part of the filing, keep its dates attached, and separate what the firm reports from what a comparison can prove.

By RIA Signals · Sources checked

What is Form ADV?

Investment advisers use Form ADV for registration and reporting with securities regulators. It combines structured information with narrative disclosures. An exempt reporting adviser also files portions of the form; finding an ADV does not, by itself, establish that the firm is an SEC-registered investment adviser.

For an industry reader, the useful question is specific: who is the firm, what does it disclose, and which dated records support a reported change? Start with the legal name and regulatory identifier in the linked record. Similar business names are not enough to combine two firms.

Sources: SEC Form ADV; Investor.gov Form ADV brochure bulletin.

How do you look up a firm’s Form ADV?

Use the SEC’s Investment Adviser Public Disclosure website, known as IAPD, to find the firm’s public record. Search for the legal name or CRD number, then check the name, location and registration status before opening its Form ADV and available brochures. A firm search and an individual adviser search answer different questions.

Save the document date with any figure you use. The latest-document link can later point to a newer filing, and an amendment’s filing date does not establish that every asset figure was recalculated on that day.

  • Match the firm’s legal name and CRD number.
  • Check whether the record identifies SEC registration, state registration or exempt reporting.
  • Open the relevant ADV part or brochure and retain its date.

Sources: Investor.gov Form ADV brochure bulletin; SEC Form ADV instructions.

Part 1, Part 2A, Part 2B and Form CRS

Part 1 records business, ownership, client and disciplinary information. Part 2A is the firm’s narrative brochure, covering matters such as services, fees and conflicts. Part 2B is a supplement about certain people who provide advice. Part 3, also called Form CRS, is a relationship summary for retail investors where required.

These documents answer different questions. A short relationship summary is an entry point, while a brochure gives more detail. Read the document relevant to the claim rather than treating all ADV parts as interchangeable.

Part 1, Part 2A, Part 2B and Form CRS
DocumentWhat to look forHow to use it
Part 1AFirm identity, owners, clients, regulatory AUM and disciplinary answersMatch the legal adviser and the exact field before comparing figures.
Part 2AThe firm’s brochure: services, fees, strategies and conflictsRead the explanations and fee terms, not just the summary.
Part 2BBackground and disciplinary disclosures about certain advisory personnelMatch the individual to the person providing advice.
Part 3 / Form CRSA relationship summary for retail investors where requiredUse it as an introduction to services, costs and conflicts.

Sources: Investor.gov Form ADV brochure bulletin; SEC Form ADV instructions.

Where are fees and conflicts in Form ADV Part 2A?

Start with Item 4 for the advisory business and Item 5 for fees and compensation. Item 6 addresses performance-based fees and side-by-side management. Items 10 through 12 cover other financial activities, personal trading and brokerage practices. Read the relevant narrative to understand the arrangement the firm actually describes.

For a hypothetical brochure charging 1% annually on $500,000, the stated annual advisory fee would be $5,000 if that rate applies to the entire balance. Tiered rates, negotiated terms and other expenses can change the result; the brochure’s actual terms determine the calculation. This example is not a fee quote from a particular firm.

Sources: SEC Form ADV Part 2 instructions.

What is an exempt reporting adviser, and where does $150 million fit?

An exempt reporting adviser reports on Form ADV while relying on an exemption from SEC registration. The SEC’s instructions distinguish the venture capital fund adviser exemption from the exemption for advisers solely to private funds with assets under management in the United States of less than $150 million. The latter is not a general exemption for every small wealth adviser.

For an exempt reporting adviser that is not also registering with a state, the instructions require specified Part 1A items and corresponding schedules, rather than the entire registered-adviser filing. State registration or reporting requirements can still apply. Read Item 2 and the stated exemption before treating the existence of a filing as proof of SEC registration.

Sources: SEC Form ADV instructions.

Find ownership and reported regulatory AUM

Schedules A and B identify direct and indirect ownership. Regulatory assets under management appear in Item 5.F. of Part 1A. Keep the reported metric separate from the firm’s own balance-sheet assets and from securities values disclosed on Form 13F.

A named owner is useful evidence of a disclosed relationship. It is not a substitute for an announcement establishing an acquisition agreement, closing date or transaction price. Match the identity in the filing to the entity discussed in the story before drawing a connection.

Sources: SEC Form ADV instructions; SEC Form ADV and IARD FAQ.

Compare dated records rather than filing counts

A new document in a checked filing window tells you that a document was observed. Establishing a substantive change requires the relevant earlier and later disclosures. A filing date, an amount’s measurement date and the day a newsroom observed the record can be different dates.

Suppose two records for the same firm report $500 million and $550 million in regulatory AUM. The supported comparison is a $50 million difference between those reported amounts. Calling it $50 million of new client money would require evidence the two figures do not provide.

  • Match the firm identifier before comparing documents.
  • Retain both source dates and the exact field being compared.
  • Read narrative context and amendments before describing an update.
  • Use the complete eligible list for a cohort count; highlighted firms are examples.

Use the guide alongside firm reporting

RIA Signals links eligible reader-accessible records in its reporting. The firm desk follows disclosures and registration activity; the AUM desk pairs exact reported amounts. Each article supplies the scope and dates of its own evidence. This guide explains how to read those claims rather than replacing the underlying filing.

Read the reporting

Use these explanations alongside the dated records and evidence limits in each story.

Primary sources

Read our reporting methodology. Send editorial corrections to corrections@riasignals.com.