AUM CHANGES
Trace Capital reports $1.1B in regulatory AUM; 25 firms show changes
Trace Capital's latest Form ADV lists $1.1B in regulatory AUM, up from $0 in its earlier filing. Qualifying comparisons for 25 firms were observed Oct. 9–11, 2026; reported differences do not establish asset flows.
By Daniel Mercer·Edition ·2 min read
25firms with verified reported regulatory AUM changes
Previous reportLatest report
- TRACE CAPITAL
- RICHMOND INVESTMENT SERVICES LLC
- ETHOS FINANCIAL GROUP, LLC
- MARNOA PRIVATE WEALTH COUNSEL LTD.
Bars are scaled within each firm. Selected largest dollar changes · all qualifying firms in the article table. Reported differences do not measure asset flows.
Trace Capital reports $1.1B in regulatory AUM in its latest Form ADV filing, dated October 9, 2026. Its earlier filing, dated September 3, 2026, reported $0. There is no starting amount to compare a percentage against, so no growth rate can meaningfully be calculated. The dollar difference is between the two reported amounts, not a measured asset movement.
Trace Capital is one of 25 firms with comparable, exact reported regulatory AUM differences in the complete selected period, observed Oct. 9–11, 2026. The window dates when the comparisons were observed, not when every firm filed. Reported regulatory AUM comes from Form ADV and is not necessarily a firm's total AUM.
Two larger firms posted sizable reported increases. Ethos Financial Group, LLC reports $2.4B in regulatory AUM in its latest filing, dated October 8, 2026, compared with $2.1B in its August 12, 2026, filing — a 13.10% difference between reported amounts. Richmond Investment Services LLC reports $742.0M in its October 9, 2026, filing, compared with $453.2M in its August 10, 2026, filing, a 63.73% difference.
Marnoa Private Wealth Counsel Ltd. shows the steepest percentage gap among the named comparisons: $229.6M in regulatory AUM in its October 9, 2026, filing, against $19.3M in its March 17, 2026, filing, a 1091.28% difference between reported amounts.
Three of the named firms moved from $0 in an earlier filing to a nonzero latest report: Trace Capital, Castle Wealth Group, which reports $106.8M in its October 9, 2026, filing after $0 in its June 22, 2026, filing, and Esh Wealth Management LLC, which reports $30,462,346 in its October 9, 2026, filing after $0 in its March 20, 2026, filing. As with Trace Capital, a $0 starting amount does not support a percentage calculation.
None of these reported differences establishes causes, performance, client transfers or net asset flows into or out of the firms. They compare what each firm disclosed across two Form ADV reports.
All firms with verified reported regulatory AUM changes
Complete qualifying firm list for observations Oct 9 – 11, 2026. Dollar and percentage changes compare reported Form ADV amounts; they do not measure flows. 1 comparison without two exact reported amounts is excluded.
| Firm | CRD | Previous reported regulatory AUM (USD) | Latest reported regulatory AUM (USD) | Change in reported regulatory AUM (USD) | Change (%) | Previous filing | Latest filing | Observed |
|---|---|---|---|---|---|---|---|---|
| 3Summit Investment Management, LLC | 284434 | 28,239,759 USD | 31,299,489 USD | 3,059,730 USD | +10.83% | 09/10/2026 | 10/09/2026 | 10/10/2026 |
| Alaminos Wealth Planning | 338055 | 0 USD | 50,000 USD | 50,000 USD | Not applicable (previous AUM zero) | 03/14/2026 | 10/09/2026 | 10/10/2026 |
| Aspen Ridge Wealth Management, LLC | 333177 | 20,766,667 USD | 24,421,561 USD | 3,654,894 USD | +17.60% | 04/07/2026 | 10/09/2026 | 10/10/2026 |
| Best Financial Life | 221526 | 36,800,000 USD | 45,500,000 USD | 8,700,000 USD | +23.64% | 03/05/2026 | 10/09/2026 | 10/10/2026 |
| Bragg Capital Management LLC | 304030 | 3,153,212 USD | 5,294,714 USD | 2,141,502 USD | +67.91% | 09/30/2025 | 10/09/2026 | 10/10/2026 |
| Castle Wealth Group | 342075 | 0 USD | 106,793,526 USD | 106,793,526 USD | Not applicable (previous AUM zero) | 06/22/2026 | 10/09/2026 | 10/10/2026 |
| Cedar Valley Capital LLC | 306303 | 45,291,326 USD | 73,211,761 USD | 27,920,435 USD | +61.65% | 04/17/2025 | 10/09/2026 | 10/10/2026 |
| Equitta Advisors LLC | 288351 | 89,825,206 USD | 111,911,922 USD | 22,086,716 USD | +24.59% | 07/10/2026 | 10/08/2026 | 10/09/2026 |
| Esh Wealth Management LLC | 338268 | 0 USD | 30,462,346 USD | 30,462,346 USD | Not applicable (previous AUM zero) | 03/20/2026 | 10/09/2026 | 10/10/2026 |
| Ethos Financial Group, LLC | 321748 | 2,144,085,745 USD | 2,424,919,272 USD | 280,833,527 USD | +13.10% | 08/12/2026 | 10/08/2026 | 10/09/2026 |
| Fiduciary Wealth | 164702 | 16,059,282 USD | 15,426,546 USD | -632,736 USD | -3.94% | 06/01/2026 | 10/08/2026 | 10/09/2026 |
| Marnoa Private Wealth Counsel Ltd. | 332639 | 19,273,422 USD | 229,600,000 USD | 210,326,578 USD | +1091.28% | 03/17/2026 | 10/09/2026 | 10/10/2026 |
| Masters Tax and Financial Planning LLC | 310261 | 32,000,000 USD | 28,091,077 USD | -3,908,923 USD | -12.22% | 09/03/2026 | 10/10/2026 | 10/11/2026 |
| Montlake Capital Management, LLC | 292299 | 6,057,766 USD | 2,081,334 USD | -3,976,432 USD | -65.64% | 03/31/2026 | 10/08/2026 | 10/09/2026 |
| Nolan Capital Advisors LLC | 158775 | 36,082,248 USD | 36,081,310 USD | -938 USD | -0.00% | 03/30/2026 | 10/09/2026 | 10/10/2026 |
| Northquant Capital Management, LLC | 304449 | 19,649,000 USD | 20,775,000 USD | 1,126,000 USD | +5.73% | 08/24/2026 | 10/08/2026 | 10/09/2026 |
| PNL Investments | 339543 | 0 USD | 1,516,291 USD | 1,516,291 USD | Not applicable (previous AUM zero) | 02/13/2026 | 10/09/2026 | 10/10/2026 |
| Portfolio Design Services, LLC | 131506 | 149,734,832 USD | 159,822,368 USD | 10,087,536 USD | +6.74% | 03/02/2026 | 10/08/2026 | 10/09/2026 |
| Preferred Wealth Advisors, LLC | 297228 | 4,836,592 USD | 5,889,551 USD | 1,052,959 USD | +21.77% | 04/24/2026 | 10/09/2026 | 10/10/2026 |
| Privileged Planning Inc. | 327124 | 39,664,388 USD | 41,090,278 USD | 1,425,890 USD | +3.59% | 09/10/2026 | 10/09/2026 | 10/10/2026 |
| Prominence Capital | 165595 | 57,134,958 USD | 61,821,500 USD | 4,686,542 USD | +8.20% | 03/07/2026 | 10/08/2026 | 10/09/2026 |
| Richmond Investment Services LLC | 327451 | 453,210,055 USD | 742,039,195 USD | 288,829,140 USD | +63.73% | 08/10/2026 | 10/09/2026 | 10/10/2026 |
| Rubric Advisors LLC | 336764 | 0 USD | 28,377,302 USD | 28,377,302 USD | Not applicable (previous AUM zero) | 07/16/2026 | 10/08/2026 | 10/09/2026 |
| Trace Capital | 343579 | 0 USD | 1,121,000,000 USD | 1,121,000,000 USD | Not applicable (previous AUM zero) | 09/03/2026 | 10/09/2026 | 10/10/2026 |
| Trusted Financial Advisors | 137253 | 61,437,768 USD | 54,824,238 USD | -6,613,530 USD | -10.76% | 03/19/2026 | 10/08/2026 | 10/09/2026 |