AUM CHANGES

Trace Capital reports $1.1B in regulatory AUM; 25 firms show changes

Trace Capital's latest Form ADV lists $1.1B in regulatory AUM, up from $0 in its earlier filing. Qualifying comparisons for 25 firms were observed Oct. 9–11, 2026; reported differences do not establish asset flows.

By Daniel Mercer··2 min read

Reported regulatory AUM: before and after

25firms with verified reported regulatory AUM changes

Previous reportLatest report

TRACE CAPITAL
$0$1.12B
RICHMOND INVESTMENT SERVICES LLC
$453.21M$742.04M
ETHOS FINANCIAL GROUP, LLC
$2.14B$2.42B
MARNOA PRIVATE WEALTH COUNSEL LTD.
$19.27M$229.60M

Bars are scaled within each firm. Selected largest dollar changes · all qualifying firms in the article table. Reported differences do not measure asset flows.

Trace Capital reports $1.1B in regulatory AUM in its latest Form ADV filing, dated October 9, 2026. Its earlier filing, dated September 3, 2026, reported $0. There is no starting amount to compare a percentage against, so no growth rate can meaningfully be calculated. The dollar difference is between the two reported amounts, not a measured asset movement.

Trace Capital is one of 25 firms with comparable, exact reported regulatory AUM differences in the complete selected period, observed Oct. 9–11, 2026. The window dates when the comparisons were observed, not when every firm filed. Reported regulatory AUM comes from Form ADV and is not necessarily a firm's total AUM.

Two larger firms posted sizable reported increases. Ethos Financial Group, LLC reports $2.4B in regulatory AUM in its latest filing, dated October 8, 2026, compared with $2.1B in its August 12, 2026, filing — a 13.10% difference between reported amounts. Richmond Investment Services LLC reports $742.0M in its October 9, 2026, filing, compared with $453.2M in its August 10, 2026, filing, a 63.73% difference.

Marnoa Private Wealth Counsel Ltd. shows the steepest percentage gap among the named comparisons: $229.6M in regulatory AUM in its October 9, 2026, filing, against $19.3M in its March 17, 2026, filing, a 1091.28% difference between reported amounts.

Three of the named firms moved from $0 in an earlier filing to a nonzero latest report: Trace Capital, Castle Wealth Group, which reports $106.8M in its October 9, 2026, filing after $0 in its June 22, 2026, filing, and Esh Wealth Management LLC, which reports $30,462,346 in its October 9, 2026, filing after $0 in its March 20, 2026, filing. As with Trace Capital, a $0 starting amount does not support a percentage calculation.

None of these reported differences establishes causes, performance, client transfers or net asset flows into or out of the firms. They compare what each firm disclosed across two Form ADV reports.

All firms with verified reported regulatory AUM changes

Complete qualifying firm list for observations Oct 9 – 11, 2026. Dollar and percentage changes compare reported Form ADV amounts; they do not measure flows. 1 comparison without two exact reported amounts is excluded.

FirmCRDPrevious reported regulatory AUM (USD)Latest reported regulatory AUM (USD)Change in reported regulatory AUM (USD)Change (%)Previous filingLatest filingObserved
3Summit Investment Management, LLC28443428,239,759 USD31,299,489 USD3,059,730 USD+10.83%09/10/202610/09/202610/10/2026
Alaminos Wealth Planning3380550 USD50,000 USD50,000 USDNot applicable (previous AUM zero)03/14/202610/09/202610/10/2026
Aspen Ridge Wealth Management, LLC33317720,766,667 USD24,421,561 USD3,654,894 USD+17.60%04/07/202610/09/202610/10/2026
Best Financial Life22152636,800,000 USD45,500,000 USD8,700,000 USD+23.64%03/05/202610/09/202610/10/2026
Bragg Capital Management LLC3040303,153,212 USD5,294,714 USD2,141,502 USD+67.91%09/30/202510/09/202610/10/2026
Castle Wealth Group3420750 USD106,793,526 USD106,793,526 USDNot applicable (previous AUM zero)06/22/202610/09/202610/10/2026
Cedar Valley Capital LLC30630345,291,326 USD73,211,761 USD27,920,435 USD+61.65%04/17/202510/09/202610/10/2026
Equitta Advisors LLC28835189,825,206 USD111,911,922 USD22,086,716 USD+24.59%07/10/202610/08/202610/09/2026
Esh Wealth Management LLC3382680 USD30,462,346 USD30,462,346 USDNot applicable (previous AUM zero)03/20/202610/09/202610/10/2026
Ethos Financial Group, LLC3217482,144,085,745 USD2,424,919,272 USD280,833,527 USD+13.10%08/12/202610/08/202610/09/2026
Fiduciary Wealth16470216,059,282 USD15,426,546 USD-632,736 USD-3.94%06/01/202610/08/202610/09/2026
Marnoa Private Wealth Counsel Ltd.33263919,273,422 USD229,600,000 USD210,326,578 USD+1091.28%03/17/202610/09/202610/10/2026
Masters Tax and Financial Planning LLC31026132,000,000 USD28,091,077 USD-3,908,923 USD-12.22%09/03/202610/10/202610/11/2026
Montlake Capital Management, LLC2922996,057,766 USD2,081,334 USD-3,976,432 USD-65.64%03/31/202610/08/202610/09/2026
Nolan Capital Advisors LLC15877536,082,248 USD36,081,310 USD-938 USD-0.00%03/30/202610/09/202610/10/2026
Northquant Capital Management, LLC30444919,649,000 USD20,775,000 USD1,126,000 USD+5.73%08/24/202610/08/202610/09/2026
PNL Investments3395430 USD1,516,291 USD1,516,291 USDNot applicable (previous AUM zero)02/13/202610/09/202610/10/2026
Portfolio Design Services, LLC131506149,734,832 USD159,822,368 USD10,087,536 USD+6.74%03/02/202610/08/202610/09/2026
Preferred Wealth Advisors, LLC2972284,836,592 USD5,889,551 USD1,052,959 USD+21.77%04/24/202610/09/202610/10/2026
Privileged Planning Inc.32712439,664,388 USD41,090,278 USD1,425,890 USD+3.59%09/10/202610/09/202610/10/2026
Prominence Capital16559557,134,958 USD61,821,500 USD4,686,542 USD+8.20%03/07/202610/08/202610/09/2026
Richmond Investment Services LLC327451453,210,055 USD742,039,195 USD288,829,140 USD+63.73%08/10/202610/09/202610/10/2026
Rubric Advisors LLC3367640 USD28,377,302 USD28,377,302 USDNot applicable (previous AUM zero)07/16/202610/08/202610/09/2026
Trace Capital3435790 USD1,121,000,000 USD1,121,000,000 USDNot applicable (previous AUM zero)09/03/202610/09/202610/10/2026
Trusted Financial Advisors13725361,437,768 USD54,824,238 USD-6,613,530 USD-10.76%03/19/202610/08/202610/09/2026

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