AUM CHANGES

Mercury Advisory reports $22.6B in regulatory AUM; 39 firms show changes

Mercury Advisory’s latest filing listed $22.6B in regulatory AUM, compared with $17.9B in an earlier filing. The 39-firm cohort had qualifying comparisons observed Oct. 23–25, 2026.

By Daniel Mercer··1 min read

Reported regulatory AUM: before and after

39firms with verified reported regulatory AUM changes

Previous reportLatest report

MERCURY ADVISORY, LLC
$17.94B$22.57B
ORIX ADVISERS, LLC
$9.63B$5.05B
WFM ASIA (BVI) LIMITED
$2.59B$1.66B
WFM ASIA (HK) LIMITED
$2.59B$1.66B

Bars are scaled within each firm. Selected largest dollar changes · all qualifying firms in the article table. Reported differences do not measure asset flows.

Mercury Advisory, LLC reported $22.6B in regulatory AUM in its Form ADV filing dated Oct. 22, 2026, compared with $17.9B in a filing dated Aug. 21. The difference between those reported amounts is $4.6B. It is a comparison of filing figures, not evidence of asset flows during the observation period.

Mercury was one of 39 firms with comparable reported regulatory AUM differences in the complete cohort. Those comparisons were observed from Oct. 23 through Oct. 25, 2026; that window does not establish that firms filed during those dates.

Orix Advisers, LLC reported $5.0B in regulatory AUM in a filing dated Oct. 22, compared with $9.6B in a filing dated Aug. 5. The reported amounts differ by -$4.6B. The comparison does not establish why the figures differ or indicate asset flows.

UHY Wealth Management RIA LLC reported $912.1M in regulatory AUM in a filing dated Oct. 23, versus $102.6M in a filing dated Apr. 20. These are reported amounts in separate filings, not a measure of assets moving during the observation window.

Bucks Capital Advisers reported $670.7M in regulatory AUM in its filing dated Oct. 22; its filing dated Oct. 1 reported $0. The earlier filing’s reported amount was zero, so there is no starting amount against which to calculate percentage growth.

All firms with verified reported regulatory AUM changes

Complete qualifying firm list for observations Oct 23 – 25, 2026. Dollar and percentage changes compare reported Form ADV amounts; they do not measure flows. 2 comparisons without two exact reported amounts are excluded.

Showing rows 1–25 of 39. The CSV contains the complete table.

FirmCRDPrevious reported regulatory AUM (USD)Latest reported regulatory AUM (USD)Change in reported regulatory AUM (USD)Change (%)Previous filingLatest filingObserved
21ST Financial338230525,000 USD1,264,669 USD739,669 USD+140.89%04/24/202610/22/202610/23/2026
2260 West31046076,186,243 USD102,687,548 USD26,501,305 USD+34.78%01/05/202610/23/202610/24/2026
Albert Investments, LLC29800622,658,113 USD24,807,690 USD2,149,577 USD+9.49%02/03/202610/22/202610/23/2026
Arjuna Capital, LLC283713642,360,277 USD679,680,160 USD37,319,883 USD+5.81%03/31/202610/23/202610/24/2026
Bishop Financial Services LLC3147454,665,053 USD4,716,369 USD51,316 USD+1.10%01/28/202610/22/202610/23/2026
Bucks Capital Advisers3420400 USD670,718,585 USD670,718,585 USDNot applicable (previous AUM zero)10/01/202610/22/202610/23/2026
Business Financial Strategies, Ltd.11314427,660,000 USD29,300,000 USD1,640,000 USD+5.93%10/24/202510/24/202610/25/2026
DBG Capital Advisors, LLC1475041,900,000 USD1,600,000 USD-300,000 USD-15.79%05/15/202610/22/202610/23/2026
Delta Hedge Financial30003510,916,585 USD11,117,582 USD200,997 USD+1.84%07/14/202610/23/202610/24/2026
Fenwick Financial3312351,828,792 USD1,820,922 USD-7,870 USD-0.43%10/02/202610/22/202610/23/2026
Focused UP Financial, LLC29350412,512,278 USD23,669,460 USD11,157,182 USD+89.17%06/30/202510/22/202610/23/2026
Founders Family Office3156531,116,208,521 USD1,404,274,095 USD288,065,574 USD+25.81%03/26/202610/23/202610/24/2026
Full Bloom Financial3305721,352,706 USD1,895,471 USD542,765 USD+40.12%03/16/202610/23/202610/24/2026
Genesis Wealth Management15924053,576,393 USD54,476,000 USD899,607 USD+1.68%03/26/202610/23/202610/24/2026
Granite Wealth Management LLC30986868,471,214 USD87,145,815 USD18,674,601 USD+27.27%03/23/202610/23/202610/24/2026
Leggett Capital Partners3429970 USD333,447,772 USD333,447,772 USDNot applicable (previous AUM zero)09/17/202610/22/202610/23/2026
Magarian Capital Management, LLC341292259,717,173 USD357,515,397 USD97,798,224 USD+37.66%03/30/202610/23/202610/24/2026
Mdrn Wealth32317772,489,068 USD100,590,261 USD28,101,193 USD+38.77%08/25/202610/22/202610/23/2026
Mercury Advisory, LLC30896017,939,211,643 USD22,567,580,000 USD4,628,368,357 USD+25.80%08/21/202610/22/202610/23/2026
Meridian Wealth Group3424620 USD101,129,738 USD101,129,738 USDNot applicable (previous AUM zero)09/04/202610/23/202610/24/2026
Merlin Asset Management28479050,211,696 USD69,477,084 USD19,265,388 USD+38.37%03/02/202610/23/202610/24/2026
Mon Capital Management LLC33378594,969,868 USD93,170,897 USD-1,798,971 USD-1.89%04/15/202610/23/202610/24/2026
N.L.C. LLC330231286,066,300 USD292,176,321 USD6,110,021 USD+2.14%08/09/202610/24/202610/25/2026
Nextgen Emp33372116,100,000 USD32,950,000 USD16,850,000 USD+104.66%03/27/202610/23/202610/24/2026
Orix Advisers, LLC3075809,625,175,717 USD5,046,141,158 USD-4,579,034,559 USD-47.57%08/05/202610/22/202610/23/2026

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