AUM CHANGES

HBW reports $2.1B in regulatory AUM; 17 firms show changes

HBW’s latest filing lists $2.1 billion in regulatory AUM, compared with $1.7 billion in its earlier filing. The comparison was observed Nov. 12, 2026, among 17 firms with reported regulatory AUM differences.

By Claire Bennett··2 min read

Reported regulatory AUM: before and after

17firms with verified reported regulatory AUM changes

Previous reportLatest report

HBW ADVISORY SERVICES LLC
$1.75B$2.10B
GENERATIONAL FINANCIAL PARTNERS, LLC
$0$250.00M
STANDARD INVESTMENTS LLC
$5.22B$5.41B
INSPIRE WEALTH ADVISORY LLC
$0$55.37M

Bars are scaled within each firm. Selected largest dollar changes · all qualifying firms in the article table. Reported differences do not measure asset flows.

HBW Advisory Services LLC lists $2,100.9 million in regulatory AUM in its latest filing, compared with $1,747.4 million in an earlier filing. The latest filing is dated 11/11/2026; the earlier filing is dated 03/17/2026. This is a difference between reported amounts, not evidence of asset flows.

The comparison was observed on 11/12/2026, when 17 firms had comparable reported regulatory AUM differences. That observation date is not a filing date or a measure of when assets moved.

Generational Financial Partners, LLC lists $250 million in regulatory AUM in its latest filing, dated 11/11/2026. Its earlier filing, dated 09/17/2026, listed $0. The comparison is between those reported amounts; a zero starting amount does not provide a meaningful base for a percentage-growth figure.

Standard Investments LLC lists $5,409.8 million in regulatory AUM in its latest filing, dated 11/11/2026, compared with $5,221.1 million in a filing dated 10/16/2026. The two reported amounts differ, but the filings do not establish that the difference represents asset flows.

Inspire Wealth Advisory LLC lists $55.4 million in regulatory AUM in its 11/11/2026 filing; its filing dated 09/09/2026 listed $0. The reported amounts establish a difference, not a percentage growth rate or the movement of assets.

Other reported comparisons included A4 Wealth Advisors LLC, whose latest filing listed $265.2 million in regulatory AUM versus $213.7 million in an earlier filing, and Interwest Investment Advisors, Inc., whose latest filing listed $32.0 million versus $74.6 million earlier. Both comparisons were observed on 11/12/2026; they describe differences in filing amounts, not asset flows.

All firms with verified reported regulatory AUM changes

Complete qualifying firm list for observations Nov 12, 2026. Dollar and percentage changes compare reported Form ADV amounts; they do not measure flows. 2 comparisons without two exact reported amounts are excluded.

FirmCRDPrevious reported regulatory AUM (USD)Latest reported regulatory AUM (USD)Change in reported regulatory AUM (USD)Change (%)Previous filingLatest filingObserved
A4 Wealth Advisors LLC152397213,703,027 USD265,177,194 USD51,474,167 USD+24.09%10/07/202611/11/202611/12/2026
Blue Rock Capital3008763,600,000 USD5,250,000 USD1,650,000 USD+45.83%04/15/202511/11/202611/12/2026
Data Analytics Capital LLC3410330 USD37,312,167 USD37,312,167 USDNot applicable (previous AUM zero)07/02/202611/11/202611/12/2026
Fondahn Financial32968050,000 USD3,600,000 USD3,550,000 USD+7100.00%07/10/202611/11/202611/12/2026
Forward Financial LLC31651776,586,109 USD81,852,980 USD5,266,871 USD+6.88%08/13/202611/11/202611/12/2026
Generational Financial Partners, LLC3435030 USD250,000,000 USD250,000,000 USDNot applicable (previous AUM zero)09/17/202611/11/202611/12/2026
Greystone Capital Partners Group LLC312326101,307,140 USD108,069,542 USD6,762,402 USD+6.68%03/30/202611/11/202611/12/2026
HBW Advisory Services LLC1436651,747,369,322 USD2,100,939,647 USD353,570,325 USD+20.23%03/17/202611/11/202611/12/2026
Inspire Wealth Advisory LLC3398780 USD55,373,670 USD55,373,670 USDNot applicable (previous AUM zero)09/09/202611/11/202611/12/2026
Interwest Investment Advisors, Inc.14284074,561,550 USD31,998,522 USD-42,563,028 USD-57.08%10/13/202611/11/202611/12/2026
JQL Wealth34049644,850,000 USD47,700,000 USD2,850,000 USD+6.35%08/03/202611/11/202611/12/2026
Kell Capital, LLC3346697,500,000 USD8,118,980 USD618,980 USD+8.25%01/23/202611/11/202611/12/2026
Mountain Goat Wealth Management LLC3324646,564,304 USD10,167,405 USD3,603,101 USD+54.89%10/21/202611/11/202611/12/2026
Parallel Equity Advisors Ltd.15326550,364,473 USD56,515,839 USD6,151,366 USD+12.21%05/13/202611/11/202611/12/2026
Standard Investments LLC1608435,221,086,770 USD5,409,799,081 USD188,712,311 USD+3.61%10/16/202611/11/202611/12/2026
Stone Legacy Capital LLC33421812,407,178 USD15,894,970 USD3,487,792 USD+28.11%10/08/202611/11/202611/12/2026
Strategic Financial Group, L.L.C.316512105,678,851 USD113,276,832 USD7,597,981 USD+7.19%08/07/202611/11/202611/12/2026

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