AUM CHANGES
HBW reports $2.1B in regulatory AUM; 17 firms show changes
HBW’s latest filing lists $2.1 billion in regulatory AUM, compared with $1.7 billion in its earlier filing. The comparison was observed Nov. 12, 2026, among 17 firms with reported regulatory AUM differences.
By Claire Bennett·Edition ·2 min read
17firms with verified reported regulatory AUM changes
Previous reportLatest report
- HBW ADVISORY SERVICES LLC
- GENERATIONAL FINANCIAL PARTNERS, LLC
- STANDARD INVESTMENTS LLC
- INSPIRE WEALTH ADVISORY LLC
Bars are scaled within each firm. Selected largest dollar changes · all qualifying firms in the article table. Reported differences do not measure asset flows.
HBW Advisory Services LLC lists $2,100.9 million in regulatory AUM in its latest filing, compared with $1,747.4 million in an earlier filing. The latest filing is dated 11/11/2026; the earlier filing is dated 03/17/2026. This is a difference between reported amounts, not evidence of asset flows.
The comparison was observed on 11/12/2026, when 17 firms had comparable reported regulatory AUM differences. That observation date is not a filing date or a measure of when assets moved.
Generational Financial Partners, LLC lists $250 million in regulatory AUM in its latest filing, dated 11/11/2026. Its earlier filing, dated 09/17/2026, listed $0. The comparison is between those reported amounts; a zero starting amount does not provide a meaningful base for a percentage-growth figure.
Standard Investments LLC lists $5,409.8 million in regulatory AUM in its latest filing, dated 11/11/2026, compared with $5,221.1 million in a filing dated 10/16/2026. The two reported amounts differ, but the filings do not establish that the difference represents asset flows.
Inspire Wealth Advisory LLC lists $55.4 million in regulatory AUM in its 11/11/2026 filing; its filing dated 09/09/2026 listed $0. The reported amounts establish a difference, not a percentage growth rate or the movement of assets.
Other reported comparisons included A4 Wealth Advisors LLC, whose latest filing listed $265.2 million in regulatory AUM versus $213.7 million in an earlier filing, and Interwest Investment Advisors, Inc., whose latest filing listed $32.0 million versus $74.6 million earlier. Both comparisons were observed on 11/12/2026; they describe differences in filing amounts, not asset flows.
All firms with verified reported regulatory AUM changes
Complete qualifying firm list for observations Nov 12, 2026. Dollar and percentage changes compare reported Form ADV amounts; they do not measure flows. 2 comparisons without two exact reported amounts are excluded.
| Firm | CRD | Previous reported regulatory AUM (USD) | Latest reported regulatory AUM (USD) | Change in reported regulatory AUM (USD) | Change (%) | Previous filing | Latest filing | Observed |
|---|---|---|---|---|---|---|---|---|
| A4 Wealth Advisors LLC | 152397 | 213,703,027 USD | 265,177,194 USD | 51,474,167 USD | +24.09% | 10/07/2026 | 11/11/2026 | 11/12/2026 |
| Blue Rock Capital | 300876 | 3,600,000 USD | 5,250,000 USD | 1,650,000 USD | +45.83% | 04/15/2025 | 11/11/2026 | 11/12/2026 |
| Data Analytics Capital LLC | 341033 | 0 USD | 37,312,167 USD | 37,312,167 USD | Not applicable (previous AUM zero) | 07/02/2026 | 11/11/2026 | 11/12/2026 |
| Fondahn Financial | 329680 | 50,000 USD | 3,600,000 USD | 3,550,000 USD | +7100.00% | 07/10/2026 | 11/11/2026 | 11/12/2026 |
| Forward Financial LLC | 316517 | 76,586,109 USD | 81,852,980 USD | 5,266,871 USD | +6.88% | 08/13/2026 | 11/11/2026 | 11/12/2026 |
| Generational Financial Partners, LLC | 343503 | 0 USD | 250,000,000 USD | 250,000,000 USD | Not applicable (previous AUM zero) | 09/17/2026 | 11/11/2026 | 11/12/2026 |
| Greystone Capital Partners Group LLC | 312326 | 101,307,140 USD | 108,069,542 USD | 6,762,402 USD | +6.68% | 03/30/2026 | 11/11/2026 | 11/12/2026 |
| HBW Advisory Services LLC | 143665 | 1,747,369,322 USD | 2,100,939,647 USD | 353,570,325 USD | +20.23% | 03/17/2026 | 11/11/2026 | 11/12/2026 |
| Inspire Wealth Advisory LLC | 339878 | 0 USD | 55,373,670 USD | 55,373,670 USD | Not applicable (previous AUM zero) | 09/09/2026 | 11/11/2026 | 11/12/2026 |
| Interwest Investment Advisors, Inc. | 142840 | 74,561,550 USD | 31,998,522 USD | -42,563,028 USD | -57.08% | 10/13/2026 | 11/11/2026 | 11/12/2026 |
| JQL Wealth | 340496 | 44,850,000 USD | 47,700,000 USD | 2,850,000 USD | +6.35% | 08/03/2026 | 11/11/2026 | 11/12/2026 |
| Kell Capital, LLC | 334669 | 7,500,000 USD | 8,118,980 USD | 618,980 USD | +8.25% | 01/23/2026 | 11/11/2026 | 11/12/2026 |
| Mountain Goat Wealth Management LLC | 332464 | 6,564,304 USD | 10,167,405 USD | 3,603,101 USD | +54.89% | 10/21/2026 | 11/11/2026 | 11/12/2026 |
| Parallel Equity Advisors Ltd. | 153265 | 50,364,473 USD | 56,515,839 USD | 6,151,366 USD | +12.21% | 05/13/2026 | 11/11/2026 | 11/12/2026 |
| Standard Investments LLC | 160843 | 5,221,086,770 USD | 5,409,799,081 USD | 188,712,311 USD | +3.61% | 10/16/2026 | 11/11/2026 | 11/12/2026 |
| Stone Legacy Capital LLC | 334218 | 12,407,178 USD | 15,894,970 USD | 3,487,792 USD | +28.11% | 10/08/2026 | 11/11/2026 | 11/12/2026 |
| Strategic Financial Group, L.L.C. | 316512 | 105,678,851 USD | 113,276,832 USD | 7,597,981 USD | +7.19% | 08/07/2026 | 11/11/2026 | 11/12/2026 |